In creating the marketing plan for Jason Mraz’s new album, Mystical Magical Rhythmical Radical Ride, we targeted our pitching to prominent TV morning shows in Japan to increase awareness about his new album.

Working with our 3rd party partner in Japan, we pitched and booked Jason on a nationwide morning TV show which delivered great exposure in the market just before album release. The focus track from the album was subsequently #1 on J-WAVE (main radio station in Tokyo) for 4 weeks.

Project Date: June 2022

Location: Japan

Position: International Marketing Coordinator