LP released their new album Love Lines in September of 2023.
European Promo TripThis 2-week promo trip that was planned, coordinated, and executed by our team included travel to 5 countries and 7 cities. LP completed meetings, live sessions, station visits, interviews and dinners with 40+ of the most prominent outlets across the biggest radio, press, TV, and digital in the local markets.
Biggest looks include:
In Italy: RTL Radio (5M+ reach), Radio Kiss Kiss (3M+ reach), Napoli Pizza Village TV show, Vanity Fair Italia, RDS (5M+ reach), Sky News TG 24 (5M+ reach) and more.
In Poland: Radio Nowy Swiat, K-Mag, and Radio 357
In the Czech Republic: Czech TV, TV Nova Snídanē s Novou (biggest breakfast show in Czech Republic with a 3-song performance and interview), MF DNES Daily interview (the largest Czech news website and daily print newspaper) and Radio Evropa 2 (the largest Czech private radio).
After their visit, their radio focus single “Golden” made it to the Top 20 at Italian Radio, it was playlisted at 2 additional major stations in Paris, and it was spot played on BBC Radio 2. Additionally, the UK was able to lock in pieces in Glamour and Wonderland, as well as confirmed an Attitude Magazine Pride video content feature, the Head Above The Clouds podcast, and a House of Solo Shoot + Interview.
LP at Radio Kiss Kiss (Italy’s largest Pop station) in Milan Italy
Project Date: May 2023
Location: Europe
Position: International Marketing Coordinator
FAULT UK COVER
As mentioned above, due to the promo trip and the meetings we set up with tastemakers, press and industry contacts, we were able to lock in LP on the cover of Fault UK in addition to features in Wonderland and Glamour.
Project Date: June 2023
Location: UK
Position: International Marketing Coordinator
LP x LEVANTE Collab
Our team, alongside Warner Italy and Levante’s management, introduced the two artists in order to boost each other’s profiles in the other’s home markets. Levante then featured on LP’s track from their new album Love Lines which was called “Wild” and it was released alongside the album. This was Italy’s second radio track of the campaign and it reached the top 40 at radio.
Project Date: September 2023
Location: Italy
Position: International Marketing Coordinator
